Gray Matters

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Gray Matters is a New York-based footwear brand founded in 2015 by Silvia Avanzi, known for its sculptural, avant-garde heels that blend modernist architectural inspiration with refined, cerebral design. The brand emphasizes mid-heel shoes with a quiet sophistication, crafted with expert Italian artisanship near Venice. Collections often draw from art, architecture, and design masters such as Carlo Scarpa, Alvar Aalto, and Isamu Noguchi, focusing on form, minimalism, and self-expression. Gray Ma...
tters celebrates personal style as a form of confidence and identity, with campaigns reflecting themes of freedom, authenticity, and the interplay of tradition and innovation. The brand is recognized for its attention to detail, subtle nuances, and a philosophy that marries comfort, quality, and sus
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