GRLFRND

tering a variety of body types, the brand emphasizes craftsmanship, attention to detail, and ethical manufacturing practices. It has become a favorite among celebrities such as Kendall Jenner, Gigi Hadid, and Hailey Bieber, making it a staple for trendsetters worldwide. The brand is exclusively sold on Revolve and is recognized for its commitment to sustainability and local production in Los Angeles, with prices ranging approximately from $148 to $398.

Philosophy

GRLFRND Denim's philosophy centers on empowering women through fashion by creating timeless, versatile pieces that flatter all body types. The brand values high-quality fabrics, durability, comfort, and ethical manufacturing. It draws inspiration from vintage denim styles, blending nostalgia with contemporary trends to produce chic, flattering, and comfortable apparel that women can wear confidently every day.

Sustainability

Commitment: GRLFRND Denim is committed to ethical manufacturing practices and sustainability, ensuring that each piece is produced responsibly. The entire collection is made locally in Los Angeles, supporting local manufacturing and reducing environmental impact. The brand emphasizes transparency and attention to detail in its production process to create durable, high-quality garments that last.

Founders

Michael Mente, Background: Co-founder and co-CEO of Revolve, the parent company behind GRLFRND Denim, with a focus on targeting young Millennial customers through the brand.. Raissa Gerona, Background: Vice president of brand marketing and partnerships at Revolve, involved in the launch and marketing of GRLFRND Denim.

Background

Founded in 2014 in Los Angeles, GRLFRND Denim was created to meet the demand for stylish, high-quality denim with a perfect fit. The brand emerged from Revolve's acquisition of Alliance Apparel Inc., marking Revolve's first venture into manufacturing. GRLFRND Denim offers a vintage-inspired aesthetic with modern tailoring, appealing to fashion enthusiasts and denim lovers. The brand's name reflects the idea of denim as a 'Girl Friend Forever'—a perfect companion that fits well and is always with you.

History

GRLFRND Denim was launched in 2014 by Revolve as its first denim line, produced locally in Los Angeles by Alliance Apparel Inc., which Revolve acquired. The brand quickly gained popularity for its vintage-inspired yet modern denim styles, with collections named after models and designed to appeal to women who are frequently photographed and fashion-conscious. It expanded Revolve's portfolio to target young Millennial customers and has become known for its celebrity endorsements and high-quality craftsmanship.