Guild

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Guild is a London-based fashion label established in 1991 by Iranian-born British designer Shirin Guild and her late husband Robin Guild. The brand is renowned for its minimalist, trans-cultural aesthetic that reinterprets traditional Iranian clothing through a reductionist and sculptural approach. Guild's designs emphasize fluidity and ease, often featuring oversized, boxy, and layered silhouettes inspired by Iranian and Japanese traditional garments, such as the Abba coat and Kurdish-style pan...
ts. Over time, the style evolved to leaner silhouettes attracting a younger clientele. The label is distinguished by its innovative use of unconventional materials and manufacturing techniques, combining natural fibers like cashmere, silk, linen, wool, cotton with unexpected elements such as stainle
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