Guy Laroche

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Guy Laroche is a French high-fashion brand founded in 1957 by the eponymous designer Guy Laroche, known for elegant yet practical women's clothing that combines haute couture craftsmanship with wearable ready-to-wear collections. The brand is recognized for reintroducing vibrant colors such as pink, orange, coral, topaz, and turquoise, and for designs featuring plunging neck and back lines. Laroche was a pioneer in creating separates for the American market and emphasized refined, understated el...
egance that is both comfortable and discreet. The brand expanded into menswear in 1966 and launched a successful line of fragrances starting with Fidji in 1966. Guy Laroche's legacy includes iconic wardrobe staples like the coat-dress and shirt-dress, and the house continues to balance confident fem
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