Handful
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Handful was founded in 2006 in Portland, Oregon, by Jennifer Ferguson, who sought to create a better sports bra after her own frustrations with existing options. Her goal was to design activewear that empowers women, providing support and comfort without sacrificing a flattering aesthetic. The brand's core philosophy is encapsulated in its motto, 'Flatter Not Flatten™', aiming to eliminate the 'uniboob' effect common in sports bras while offering reliable support for various activities. Handful ...
focuses on versatility, with features like convertible straps and removable pads, ensuring their products are suitable for workouts, everyday wear, and even post-mastectomy needs. They emphasize durable, comfortable fabrics and a design approach that encourages women to 'Grab Life by the Handful™',
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