Hustle Butter Deluxe® was founded in 2012 by Richie Bulldog, a prominent figure in the tattoo industry. The brand originated from the need for a premium, petroleum-free tattoo aftercare product, quickly becoming a global standard for artists and enthusiasts. While primarily known for its acclaimed tattoo balm, Hustle Butter also extends its brand identity into a range of merchandise, which includes clothing items like t-shirts, hoodies, and hats. The design philosophy for its apparel is deeply r...
ooted in the brand's core values and its connection to tattoo culture. The clothing serves as an extension of the Hustle Butter lifestyle, featuring bold graphics, the brand's iconic logo, and designs that resonate with the authenticity, dedication, and artistry inherent in the tattoo world. It's de
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