Icebug

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Icebug is a Swedish outdoor footwear brand founded in 2001, renowned for its innovative traction technologies that enable safe, year-round outdoor activities—even on slippery terrain. The company is committed to sustainability, transparency, and industry transformation, aiming to minimize environmental impact while maximizing durability and performance. Icebug is the world’s first climate-positive outdoor shoe brand, offsetting more emissions than it produces, and is recognized for radical trans...

parency in its supply chain. Its mission is to empower people to get outside, regardless of the season, and to lead the shift toward a fully sustainable footwear industry.

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Icebug’s philosophy centers on using business as a force for good, prioritizing the well-being of people and the

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