Imogene + Willie

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Imogene + Willie is a Nashville-based denim and apparel brand founded in 2009 by Matt and Carrie Eddmenson. The brand is deeply committed to producing all of its clothing in the USA, focusing on quality craftsmanship, timeless design, and community building. Their products, including their signature jeans and graphic tees, are made within a 400-mile radius in the USA using regeneratively farmed cotton. The brand operates flagship stores in Nashville and Austin and maintains a close-knit sewing t...
eam. Imogene + Willie emphasizes durability, substance over trends, and a strong connection to place and people. They also engage in community support initiatives such as disaster relief and denim recycling programs. The brand's aesthetic blends vintage Americana with modern sensibility, reflecting
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