Incarnation

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Founded in 2009 by Japanese designer Keita Ogawa, Incarnation is a luxury brand celebrated for its profound dedication to artisanal leather goods and avant-garde apparel. Ogawa's design philosophy is deeply rooted in the 'wabi-sabi' aesthetic—the beauty of imperfection, impermanence, and the natural cycle of decay and renewal. Each garment is conceived as a 'living' piece, destined to evolve and gain character with the wearer over time. The brand is renowned for its meticulous handcraftsmanship,...
often utilizing premium Italian leathers that undergo exhaustive and unique treatment processes. These include vegetable tanning, extensive hand-dyeing, waxing, and various forms of distressing, all aimed at achieving a raw, organic texture, a distinct patina, and a 'lived-in' feel from the outset. Incarnation's output, encompassing signature leather jackets, trousers, shirts, and footwear, showcases a blend of traditional Japanese techniques with cutting-edge experimental methods. The aesthetic leans towards dark fashion with a rock-and-roll edge, emphasizing intricate detailing, ergonomic cuts, and a powerful sense of individuality, making each item a testament to uncompromising quality and a highly personalized luxury experience.
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