Iris & Lilly

eamlessly into daily life, with a focus on breathable fabrics, flattering cuts, and accessible pricing. The brand is available primarily online, ensuring easy access to its full range of products.

Philosophy

Iris & Lilly believes that everyday lingerie should be both comfortable and stylish, empowering women to feel confident from the inside out. The brand focuses on creating pieces that are practical for daily wear yet infused with a touch of femininity and luxury, all while maintaining an accessible price point. Their philosophy centers on effortless confidence, softness, and support in every piece.

Sustainability

No explicit sustainability initiatives or commitments are mentioned in the provided excerpts. The brand uses soft, breathable fabrics such as cotton, modal, and elastane blends, which may appeal to those seeking natural fiber options, but there is no evidence of organic materials, recycled content, or ethical manufacturing practices.

Founders

Not publicly disclosed, Background: No specific founder information is available in the provided excerpts. The brand is associated with Amazon Fashion Europe, suggesting it may be a private label or collaborative venture rather than an independently founded company.

Background

Iris & Lilly is positioned as an accessible, online-first lingerie and loungewear brand, likely developed as part of Amazon Fashion Europe's portfolio. The brand targets women seeking quality, comfort, and style without a high price tag, and has built a reputation for durable, well-fitting basics and sleepwear.

History

The brand's history is not detailed in the provided excerpts. It appears to have emerged as part of Amazon Fashion Europe's expansion into private-label apparel, with its first campaign featuring model Mia Kang. There is no indication of a long-standing heritage or independent founding narrative.