Iron Maiden
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Iron Maiden's 'brand' identity, and thus its merchandise design philosophy, is inextricably linked to the iconic heavy metal band's musical and visual legacy. Founded in London in 1975 by bassist Steve Harris, the band quickly became a pivotal force in the New Wave of British Heavy Metal. Their merchandise is a direct extension of their rich artistic output, primarily featuring the distinctive album artwork, single covers, and the perpetually evolving skeletal mascot, 'Eddie the Head.' The desig...
n ethos centers on strong, often fantastical, macabre, or historical illustrations, bold typography, and a powerful visual narrative that mirrors their lyrical themes. It's about translating the band's mythology, energy, and enduring iconography into wearable art, allowing fans to proudly display th
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