ISTO.

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ISTO. is a contemporary Portuguese menswear brand founded in 2017 in Lisbon by Pedro Palha, Vasco Mendonça, and Pedro Gaspar. The brand was established to challenge the fast fashion model by emphasizing transparency, sustainability, quality, and timeless design. Its name ISTO. stands for Independent, Superb, Transparent, and Organic, reflecting its core values. ISTO. was created out of a desire to offer high-quality, fairly produced menswear essentials in Portugal, emphasizing slow fashion and e...
thical production.
The founders started the brand working from their living room, prioritizing direct relationships with Portuguese textile manufacturers and a transparent supply chain.
ISTO. highlights the true cost of production and materials for each garment, empowering conscious consumerism an
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