IT Cosmetics

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IT Cosmetics is a color cosmetics and skincare brand founded in 2008 by Jamie Kern Lima, an award-winning TV news anchor who struggled with beauty challenges such as sparse brows, sensitive skin, rosacea, and hyperpigmentation. The brand was created to develop problem-solving, skin-loving products that deliver real, clinically-proven results by partnering with plastic surgeons and dermatologists. IT Cosmetics emphasizes empowering everyone to feel their most beautiful by focusing on real beauty,...
real results, and transformation that enhances natural skin rather than masking it. The brand gained major recognition after Jamie's authentic QVC appearance where she removed her makeup live to reveal her rosacea, which resonated deeply with viewers. IT Cosmetics was acquired by L'Oréal in 2016 fo
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