It's a 10 Haircare is a pioneering, female-owned professional hair care brand founded by Carolyn Aronson, a visionary entrepreneur and stylist with over two decades of experience in the beauty industry. The brand was born out of Aronson’s frustration with the overwhelming number of single-benefit hair products and confusing claims that dominated the market. She envisioned a line that was inclusive, accessible, and delivered salon-quality results in just one bottle. The brand’s flagship product, ...
Miracle Leave-In, quickly became a cult favorite among stylists and clients alike, propelling It's a 10 Haircare to global success. Today, the brand is sold in over 25,000 independent salons and 15,000 salon chains worldwide, including major retailers like Ulta and Regis. It's a 10 Haircare is celeb
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