Jack & Jones

ent. Jack & Jones is recognized for craftsmanship, quality, and style, catering to cosmopolitan men with diverse style preferences through its sub-brands such as Vintage Clothing, Premium, Originals, and Core. It operates over 1,000 stores in 38 countries worldwide and is part of the Danish Bestseller Group.

Philosophy

Jack & Jones sees itself as more than a brand—it's a brotherhood, a club, and a community bonded by denim. The brand's objective is to be there for its customers, offering a drama-free shopping experience with good jeans and good vibes. It aims to provide accessible, quality menswear that combines style and comfort for every occasion, emphasizing inclusivity across sizes and ages.

Sustainability

Initiatives: Jack & Jones has adopted initiatives to reduce its ecological footprint by working with sustainable materials in some collections. As part of Bestseller, the brand is connected to a global supply chain with over 400 suppliers and 700 factories, and the parent company emphasizes founding principles that include sustainability efforts. Challenges: A 2023 report highlighted concerns about Bestseller's China-based suppliers having connections to forced Uyghur labor, indicating ongoing challenges in supply chain ethics.

Founders

Troels Holch Povlsen, Background: Founder of Bestseller, the Danish fashion company established in 1975 that created Jack & Jones in 1990 to focus on men's fashion.

Background

Founded in 1990 by the Danish company Bestseller, Jack & Jones started as a jeanswear brand and quickly established a reputation for high-quality denim. It expanded internationally to over 38 countries with around 1,000 stores. The brand diversified its offerings to include casual and formal wear, footwear, and accessories. It is part of Bestseller's portfolio, which includes other brands like Vero Moda and Only. Jack & Jones has also engaged in collaborations and sustainability initiatives, maintaining a mission to offer stylish, accessible menswear at reasonable prices.

History

Jack & Jones was launched in 1990 by Bestseller, a family-owned Danish company founded in 1975 by Troels Holch Povlsen. Initially focused on jeans, the brand grew rapidly, expanding globally and diversifying its product range. It now operates in 38 countries with over 1,000 stores. The brand has developed several sub-brands to cater to different style segments and has embraced sustainability efforts and collaborations with artists and designers. It remains a key player in menswear, known for quality, craftsmanship, and trend-inspired fashion.