JBS, founded in 1939 by Jens Bjerg Sørensen in Denmark, is a family-owned textile group renowned for its focus on high-quality, comfortable, and durable underwear, nightwear, and socks. For over three generations, the brand has upheld a commitment to creating products that feel exceptional against the skin, offering optimal fit and long-lasting quality. Their design philosophy is deeply rooted in Danish traditions, emphasizing classic, timeless styles combined with innovative materials and susta...
inable practices, such as the use of TENCEL™ and organic cotton. JBS aims to provide everyday essentials that blend functionality, comfort, and a subtle sense of luxury, positioning itself as a reliable choice for foundation garments designed for wellbeing and longevity.
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