JBU by Jambu

ior comfort and durability without compromising style, making them accessible to a broad audience. The brand's philosophy centers on empowering individuals to explore and live adventurously with footwear that supports both function and fashion.

Philosophy

JBU by Jambu believes that comfort should never mean compromising on style and individuality. The brand is built to fuel exploration and empower adventurous spirits by pairing fashion with function. It aims to make comfort and style accessible to everyone, supporting an active lifestyle with thoughtfully designed footwear that encourages living life adventurously and confidently.

Sustainability

Materials: JBU incorporates partially recycled compressed rubber in outsoles for durability and traction. The brand offers vegan designs that use no animal products while maintaining comfort and quality standards. Water technologies: JBU features SATRA certified water-resistant and waterproof styles, including breathable membranes and water drainage ports to keep feet dry and comfortable. Commitment: JBU by Jambu integrates sustainability by using recycled materials and offering vegan footwear options, reflecting an environmentally conscious approach within their product lines.

Founders

Solomon Dabah, Background: President of Vida Brands, the parent company of Jambu & Co., with extensive experience in footwear industry leadership and entrepreneurship. Under his leadership, the company emphasizes trust, quality, and innovation.

Background

JBU by Jambu was launched shortly after the founding of Jambu in 2010, as a second brand focusing on trend-inspired comfort and fashion. It is part of Jambu & Co., which also includes the Jambu Adventure Designs and Jsport brands. JBU uses materials like nubuck and incorporates features such as memory foam footbeds, non-marking recycled rubber outsoles, and water-resistant technologies. The brand is part of Vida Shoes International, a family-owned company with a history dating back to 1972, known for combining shoemaking craft with entrepreneurship and technical innovation.

History

Jambu was founded in 2010 with the mission to create outdoor-inspired shoes with premium fashion elements. JBU followed as a brand emphasizing comfort and fashion, complementing Jambu's outdoor adventure focus. The brand has grown under Vida Shoes International, led by Solomon Dabah, who has steered the company with a focus on quality, trust, and innovation. JBU has earned recognition such as the American Podiatric Medical Association (APMA) Seal of Acceptance for promoting good foot health. The brand continues to innovate with sustainable materials and designs that support active lifestyles.