JNBY
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JNBY, short for 'Just Naturally Be Yourself', is a leading Chinese designer fashion brand founded in 1994 in Hangzhou. The brand has grown from a single women's apparel label into a multi-brand fashion group, recognized for its contemporary, romantic, and avant-garde style. JNBY is celebrated for its design-driven philosophy, encouraging individuality and self-expression through fashion. The brand’s collections are crafted for modern, confident women who seek to stand out from the mainstream, em...
bracing openness, vitality, and a poetic approach to daily life. JNBY’s design ethos is deeply rooted in the personal journey and creative vision of its founder, Li Lin, and is characterized by a blend of modern influences, romanticism, and a touch of avant-garde. The brand is committed to fostering
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