Jordan (Nike sub-brand)

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Jordan Brand is a basketball and sportswear line produced by Nike, Inc., originally launched as Air Jordan in 1984 for basketball legend Michael Jordan. It revolutionized sneaker culture by combining Nike's Air Cushioning technology with Michael Jordan's iconic athleticism and style. The brand is distinguished by its iconic "Jumpman" logo, derived from a 1984 Life magazine photo of Jordan, and has evolved into a standalone entity within Nike since 1997. Jordan Brand offers shoes, apparel, and ac...

cessories, collaborating with popular artists and athletes, and has become a multi-billion dollar business with a strong cultural and athletic influence worldwide.

Philosophy

Jordan Brand was built on the philosophy of creating a signature shoe line that made Michael Jordan a standalone star ra

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