JUICE Store, established in 2004 by Edison Chen and Kevin Poon, is the renowned retail arm and conceptual extension of their influential streetwear brand, CLOT. Founded a year after CLOT's inception, JUICE was envisioned as more than just a retail space; it was created as a cultural hub that seamlessly blends high-end fashion, contemporary art, and street culture. Its background is deeply rooted in showcasing a curated selection of global brands, alongside CLOT's own collections, and exclusive c...
ollaborations. For its own branded merchandise, the design philosophy of JUICE often mirrors CLOT's signature aesthetic: a sophisticated fusion of Eastern and Western influences. This includes incorporating traditional Chinese motifs with modern streetwear sensibilities, characterized by unique graphics, premium materials, and a focus on limited-edition releases. JUICE-branded items, typically encompassing apparel like hoodies, t-shirts, and accessories, embody a sense of exclusivity and collectibility. The brand aims to foster creativity and connect communities through a shared passion for innovative design and lifestyle, making it a significant platform within the global streetwear landscape, particularly championing its Hong Kong origins and Asian streetwear impact.
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