Junarose

pieces ranging from everyday essentials to statement dresses and outerwear. Junarose is part of the Bestseller group, a major Danish fashion conglomerate, which gives it access to wide distribution and retail networks across Europe and beyond.

Philosophy

Junarose aims to empower women of all sizes by offering stylish, high-quality clothing that celebrates individuality and confidence. The brand emphasizes inclusivity, modern design, and European elegance, striving to make plus-size fashion both accessible and aspirational.

Sustainability

Transparency: Low Climate impact: Unknown Chemical use: Unknown Labor practices: Unknown Animal welfare: Unknown Note: Junarose does not provide detailed public information about its sustainability practices, making it difficult for consumers to assess its environmental and social impact. This lack of transparency raises concerns about potential risks related to climate impact, chemical use, and labor conditions.

Founders

Troels Holch Povlsen, Background: Danish entrepreneur and founder of Bestseller, the parent company of Junarose. He established Bestseller in 1975 in Brande, Denmark, and has led its expansion into a global fashion group with a diverse portfolio of brands.. Merete Bech Povlsen, Background: Co-founder of Bestseller alongside Troels Holch Povlsen. She played a key role in the early development of the company, which later launched Junarose as part of its expansion into plus-size fashion.

Background

Junarose was launched as part of Bestseller, a Danish fashion group founded in 1975. The brand emerged in response to growing demand for fashionable plus-size clothing in Europe. It quickly gained recognition for its unique prints, contemporary silhouettes, and commitment to size inclusivity. Junarose operates as a standalone brand within Bestseller’s extensive portfolio, which includes other well-known labels such as Vero Moda, Only, and Jack & Jones.

History

Junarose was introduced by Bestseller to address the gap in the market for stylish plus-size fashion. The brand has grown steadily, expanding its presence across Europe and online. It is known for its seasonal collections, which often feature bold prints, modern cuts, and versatile pieces designed for everyday wear and special occasions.