Juun.J

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Juun.J is a pioneering South Korean fashion house founded by Jung Wook Jun, renowned for its avant-garde reinterpretation of classic menswear and its innovative approach to tailoring. The brand’s philosophy, rooted in the concept of Detournement d'un Classique (Diversion of Classic), involves deconstructing traditional garments—such as trench coats, suits, and duffle jackets—and reconstructing them with new proportions, volumes, and codes drawn from military, sportswear, architecture, and

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art. This results in a distinctive aesthetic that blends classicism with streetwear, a style Juun.J himself calls 'Street Tailoring'.

Since its debut at Paris Men’s Fashion Week in 2007, Juun.J has become a global force in fashion, celebrated for its precise tailoring, oversized silhouettes, and ge
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