Kalda

combining different aspects within each garment. The brand's campaigns mix laid-back, chic, and rock 'n' roll vibes, reflecting its unique identity. Originally started as a small project in Reykjavík, KALDA has since relocated to London to benefit from the city's vibrant fashion industry and support system. The brand maintains strong Icelandic roots, with much of its team and creative direction connected to Iceland. KALDA's collections have been showcased at London Fashion Week and are sold through prestigious retailers such as Liberty.

Philosophy

KALDA's philosophy centers on modern minimalism and the interplay of contrasting elements to create garments that are undemanding yet discretely seductive. The brand pursues simplicity with a distinctive, laid-back style that feels both realistic and individual. The creative process is intuitive, often fabric-driven, aiming to combine different aspects within each piece to reflect a free and easy-going attitude.

Sustainability

Approach: KALDA emphasizes quality and timeless design over fast fashion trends, aligning with a minimalist and realistic aesthetic that encourages longevity in wear. While explicit sustainability practices are not detailed in the sources, the brand's focus on simplicity, quality materials, and individualistic design suggests an implicit commitment to sustainable fashion values.

Founders

Katrin Alda, Background: Icelandic designer, co-founder of KALDA, heads the design process. Studied at London College of Fashion. Grew up in rural Iceland, which influences her aesthetic. Known for combining modern minimalism with contrasting elements.. Rebekka Rafnsdottir, Background: Icelandic co-founder of KALDA, sister of Katrin Alda. Shares Icelandic roots and contributes to the brand's identity and inspiration.

Background

Founded in 2010 as a small project to sell pieces in a concept store in Reykjavík, KALDA evolved organically without a strategic plan. The brand started in the basement of the founders' home and grew into a recognized label. Relocating to London allowed KALDA to access a stronger fashion industry network and support system. The brand retains strong Icelandic influences through its team and creative leadership, including Icelandic artist Regina Rourke as Creative Director. KALDA has presented collections at London Fashion Week and is stocked by iconic retailers like Liberty.

History

KALDA was established in 2010 by sisters Katrin Alda and Rebekka Rafnsdottir in Iceland. Initially a small project linked to their concept store Einvera in Reykjavík, it grew into a full-fledged brand. The third full collection, AW12, marked a significant point where the brand's aesthetic fully came together. Over time, KALDA relocated to London to immerse itself in the city's fashion scene. The brand has collaborated with notable figures such as Swedish model Caroline Winberg and photographer Silja Magg. It continues to develop with plans for expansion and participation in London Fashion Week.