Karl Kani

Karl Kani, founded by Carl Williams (who later adopted the name Karl Kani), emerged in 1989 as a pioneering force in hip-hop fashion. Starting by selling custom apparel from his car trunk in Los Angeles, Kani capitalized on the burgeoning hip-hop culture, designing clothes that resonated directly with urban youth. His brand quickly became synonymous with the baggy silhouettes, bold logos, and distinct aesthetic that defined 90s streetwear. Kani's philosophy centered on authenticity, providing co...