Keds

Keds

Visit Founders: U.S. Rubber Company Since: 1916 Add Bookmark

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Keds, established in 1916 by the U.S. Rubber Company, pioneered the canvas-top, rubber-soled shoe, famously coining the term 'sneaker' due to its quiet stride. Their design philosophy is rooted in comfort, versatility, and an enduring classic simplicity. The brand aims to empower women by providing comfortable yet stylish footwear that allows for freedom of movement and confidence. The iconic 'Champion' sneaker exemplifies this ethos, serving as a foundational piece of American casual fashion. K...

eds emphasizes clean lines, lightweight materials like canvas and rubber, and a timeless aesthetic that seamlessly integrates into various wardrobes, embodying a fresh, youthful, and approachable spirit.

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