KETL MTN is an American adventure apparel brand focused on versatile, high-performance clothing for outdoor and mountain biking enthusiasts. The brand’s roots trace back to 2016–2017 when it was first launched by Lindsay Piper and Aaron James, who aimed to address gaps in high-quality, gender-parity mountain biking gear by leveraging innovative materials and a minimalist approach to design. Notably, Jeff Cayley, entrepreneur and founder of Worldwide Cyclery, is listed as a key founder and CEO in...
more recent company directories, pointing to significant leadership as the brand developed. KETL MTN prioritizes stripping away unnecessary features for simplicity and functionality. The brand encourages customers to invest in fewer, higher-quality pieces that endure years of adventure, reducing wa
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