Kired

test of time. Since 2008, Kired has been part of the renowned Neapolitan fashion house Kiton, benefiting from its sartorial heritage and commitment to quality. Kired's collections include sleek suits, sports jackets, overcoats, and fur coats, all designed to provide both style and warmth. The company fosters a family-like work environment, valuing passion, creativity, and excellence among its craftsmen, and continuously researches innovative materials while preserving sartorial tradition.

Philosophy

Kired's philosophy centers on creating garments that embody elegance, sophistication, and craftsmanship. The brand believes in producing timeless pieces that are not victims of fleeting trends but continuously evolve while reinterpreting the codes of elegance and good taste. Kired emphasizes the importance of artisan craftsmanship, innovative material research, and a family-oriented production environment. Sustainability and inclusivity are also integral, with a commitment to sustainable fashion and reflecting diversity through its team and collections.

Sustainability

Commitment: Kired is committed to sustainable fashion, integrating sustainability into every collection by focusing on quality, durability, and responsible material sourcing. Practices: The brand combines continuous research of innovative materials with artisan craftsmanship to create long-lasting garments that reduce waste and environmental impact. Kired also fosters a positive work environment for its artisans, emphasizing ethical production conditions.

Founders

Maria Kim, Background: Renowned fashion designer who founded Kired in the late 1980s, bringing a passion for fashion and a vision for timeless, high-quality menswear.

Background

Founded in 1986 in Parma, Italy, Kired began as a manufacturer of sportswear and outerwear, including jackets, trench coats, and raincoats, later enriched with leather and shearlings. In 2008, the company was acquired by Kiton, a prestigious Neapolitan sartorial house, which helped bolster Kired's international presence and quality standards. The manufacturing plant in Collecchio was designed to provide a pleasant working environment, supporting the brand's commitment to craftsmanship and quality. Kired employs around 40 experienced artisans who uphold the sartorial tradition. The brand is now part of Amsterdam Fashion Group's portfolio since 2024, expanding its reach in the luxury outerwear market, especially in the Benelux region.

History

Kired was established in 1986 by Maria Kim in Parma, Italy, initially focusing on high-quality sportswear and outerwear. Over the years, the brand expanded its product range to include leather garments and shearlings. In 2008, Kired was acquired by Kiton, a family-owned luxury menswear house known for its sartorial excellence. This acquisition integrated Kired into a broader luxury fashion ecosystem, enhancing its craftsmanship and international reputation. The brand has maintained its dedication to traditional tailoring and innovative material research. In 2024, Amsterdam Fashion Group added Kired to its portfolio, strengthening its presence in the luxury outerwear segment in Europe.