Kühl (pronounced 'cool') originated in 1986 in the Wasatch Mountains of Utah, initially under the name Alfwear, founded by Kevin Boyle, Conrad Anker, John Walbrecht, and Jay Donnell. It later rebranded to Kühl in 1996. The brand's core philosophy centers on creating high-quality, innovative, and functional outdoor apparel that blurs the lines between performance wear and everyday comfort. Kühl is renowned for its commitment to ergonomic design, freedom of movement, and exceptional durability. Th...
ey meticulously craft garments using technical fabrics, often blending natural fibers with synthetics to achieve optimal breathability, moisture management, and ruggedness. Signature design elements include articulated knees, gusseted crotches, and strategically placed pockets, all contributing to e
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