L'eggs
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L'eggs is an iconic American brand of pantyhose, first introduced in 1969 by Hanes. It revolutionized the hosiery market with its distinctive egg-shaped plastic packaging, designed to make pantyhose an impulse buy in supermarkets and drugstores—a radical departure from traditional department store sales. The brand's success was driven by innovative packaging, clever branding (including a logo that subtly suggested chicks or eggs in the lettering), and a unique in-store merchandising strategy fea...
turing eye-catching, egg-shaped display racks. L'eggs quickly became the largest pantyhose brand in the US, known for its accessibility, everyday style, and memorable advertising campaigns featuring celebrities like Joyce DeWitt and Jamie Lee Curtis. Over the decades, L'eggs has continued to innovat
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