Lacoste

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Founded by tennis legend René Lacoste, nicknamed 'The Crocodile,' Lacoste pioneered 'sporting elegance' by introducing the revolutionary L.12.12 polo shirt in 1933. This iconic design, made from light and breathable piqué cotton, replaced stiff tennis attire, blending comfort with refined style. The brand's philosophy centers on bridging the gap between high-performance sportswear and sophisticated casual wear, emphasizing quality, comfort, and timeless design. Lacoste's collections consistently...
feature clean lines, a vibrant color palette, and the distinctive crocodile logo, symbolizing tenacity and fair play. Their output extends beyond polo shirts to include a full range of apparel, footwear, leather goods, and fragrances, all adhering to a vision of accessible luxury that champions fre
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