Le Labo, meaning "the lab" in French, is a slow perfumery brand founded in 2006 in New York City's Nolita neighborhood by French co-founders Eddie Roschi and Fabrice Penot. The brand is renowned for its artisanal approach to fragrance, hand-blending and bottling each perfume in-store, labeling each with the creation date and location, and allowing customers to personalize labels with names or messages. Le Labo fragrances are uniquely named after their principal scent note and the total number of...
ingredients, exemplified by cult favorites like Santal 33 and Rose 31. The brand emphasizes a pared-back, minimalist aesthetic that champions the scent itself over extravagant packaging or advertising. Le Labo has expanded globally with boutiques and counters in over 40 markets, maintaining its bou
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