Levi's

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Levi Strauss & Co. is an iconic American clothing company best known for inventing blue jeans, a garment that has become a global symbol of durability, authenticity, and self-expression. Founded in 1853 by Levi Strauss, the company began as a dry goods wholesaler in San Francisco during the California Gold Rush. Recognizing the need for rugged workwear, Levi Strauss partnered with tailor Jacob Davis to patent the use of copper rivets on denim pants in 1873, creating what we now know as blue jean...
s. Over the decades, Levi’s has evolved from a workwear brand into a cultural phenomenon, worn by miners, cowboys, rebels, rock stars, and everyday people around the world. The brand’s legacy is marked by innovation, inclusivity, and a commitment to social responsibility. Today, Levi Strauss & Co. i
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