LIKELY

g of social media trends, making it relevant in the digital age.

Philosophy

LIKELY's philosophy centers on designing dresses that are both fashionable and functional, tailored for the selfie generation. The brand aims to empower women by providing versatile, flattering clothing that fits seamlessly into their lifestyle and social media presence. It leverages insights into contemporary consumer behavior, focusing on style that photographs well and supports confidence in digital self-expression.

Sustainability

Information: No specific sustainability practices or commitments for LIKELY were identified in the provided sources.

Founders

Crystal Slattery, Background: President of contemporary at Jaya Apparel Group, with a strategic vision for creating a dress brand aligned with modern consumer behavior and social media culture.

Background

LIKELY was launched under the umbrella of Jaya Apparel Group, a company with experience in contemporary fashion. The brand was created to fill a niche for dresses that appeal to young women active on social media platforms, particularly Instagram. It is not the product of a traditional fashion designer but rather a strategic initiative led by Crystal Slattery, reflecting a modern approach to brand creation in the fashion industry.

History

LIKELY emerged as a contemporary dress brand designed specifically for the selfie culture, conceived by Crystal Slattery at Jaya Apparel Group. The brand has grown by aligning its product offerings with the digital habits and aesthetic preferences of its target audience, focusing on dresses that photograph well and suit the lifestyle of young, social media-savvy women.