Lou & Grey

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Lou & Grey is a women's clothing brand that originated from Loft's lounge collection around 2014 and evolved into its own distinct label under the Ann Inc. umbrella. The brand is known for its blend of activewear and streetwear, described as “lifewear,” combining comfort, style, and versatility. It targets women with busy, on-the-go lifestyles, offering pieces that transition seamlessly from meetings to gym sessions, casual outings, and dinners. Lou & Grey emphasizes neutral colors and a mix of ...
tomboyish coolness with elegant warmth, appealing to a mindset rather than a specific age demographic. The brand has undergone shifts, especially post-COVID, adapting to more cozy, casual styles while maintaining its core identity. Lou & Grey was initially sold exclusively in LOFT stores before expa
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