LUA the Label is an Australian womenswear brand founded by sisters Tara and Brittney Smith, known for its commitment to creating elevated essentials that transcend seasonal trends. Their design philosophy centers on timelessness, versatility, and conscious consumption. The brand emphasizes the use of high-quality, natural fibers such as linen, ramie, and cotton, ensuring comfort, breathability, and durability for their garments. LUA designs are characterized by their clean lines, minimalist aest...
hetic, and thoughtful detailing, making them adaptable for various occasions and capable of forming the foundation of a modern capsule wardrobe. A core principle of the brand is ethical and sustainable production, with garments proudly made in Australia. They focus on local manufacturing to ensure t
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