Malibu C

their clients worldwide. The brand’s commitment to sustainability is exemplified by its EcoBlu® bottles, which are made from 98% post-consumer recycled and ocean-bound plastics, and engineered to biodegrade rapidly in landfills. Malibu C continues to lead the industry in eco-friendly innovation, setting new standards for packaging and ingredient sourcing.

Philosophy

Malibu C believes in wellness as a holistic concept, encompassing the health of people, water, air, and land. The brand is committed to ingredient transparency, innovation, and environmental stewardship, aiming to set new standards in the beauty industry through sustainable practices and eco-friendly solutions.

Sustainability

Packaging: EcoBlu® bottles made from 98% post-consumer recycled and ocean-bound plastics, engineered to biodegrade rapidly in landfills. Ingredient sourcing: Ethical and responsible sourcing of ingredients. Waste reduction: Continuous efforts to reduce waste in packaging and manufacturing processes. Innovation: Dedicated investments in research and development of sustainable packaging solutions. Customer engagement: Active promotion of sustainable practices among customers and salons.

Founders

Tom Porter, Background: Founder and visionary behind Malibu C, Tom Porter is a renowned entrepreneur and educator in the wellness and beauty industry. He retired in January 2024 but remains a key advocate for sustainability and innovation in the company’s practices.. Dr. Keith Ault, Background: Cosmetic chemist and co-founder of Malibu C, Dr. Keith Ault played a crucial role in developing the brand’s groundbreaking vitamin C formulations and wellness-focused product lines.

Background

Founded in 1985 in Malibu, California, Malibu C started as a small company operating out of a guest bedroom and a two-car garage. The brand quickly gained recognition for its pioneering use of vitamin C in hair care and its focus on wellness. Over the decades, Malibu C has expanded its product line and influence, becoming a leader in sustainable beauty solutions.

History

Malibu C was established in 1985 by Tom Porter and Dr. Keith Ault. The brand introduced the first topical vitamin C hair care products and was the first to use the term 'antioxidant' in marketing. Over the years, Malibu C has continued to innovate, launching eco-friendly packaging solutions like the EcoBlu® bottles and promoting wellness through food-grade ingredients. The brand’s commitment to sustainability and wellness has made it a leader in the beauty industry.