Founded in 1967 by Romanian-born chemist and esthetician Mario Badescu, the brand is rooted in his belief that effective skincare requires a personalized approach and a focus on natural ingredients. Badescu brought his European-style facial techniques and plant-based formulations to New York City, establishing a salon that catered to a diverse clientele. The brand's philosophy centers on providing simple, no-frills, and highly effective solutions for all skin types and concerns, from acne to agi...
ng. They utilize botanical extracts, vitamins, and minerals to create products designed to achieve clear, healthy, and balanced skin. The emphasis is on efficacious formulations over elaborate packaging, offering accessible yet professional-grade skincare that promotes a natural glow and addresses s
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