Matthew Bruch

lity Italian and French fabrics and produced locally in New York, supporting domestic manufacturing and fair wages. The design ethos centers on an empowered, no-fuss yet feminine woman who values timeless classics with a modern twist and is conscious of her environmental footprint. The brand prioritizes sustainable sourcing, natural fibers, and ethical manufacturing, aiming to reduce waste through limited production runs and local partnerships. All design, patterning, and fitting are done in-house in New York, ensuring close collaboration with local factories to maintain quality and sustainability.

Philosophy

Matthew Bruch is dedicated to creating conscious, high-quality products that are meant to last, focusing on slow fashion and classic utilitarianism made sexy. The brand supports local New York factories and fair wages, producing limited quantities to eliminate excess and waste. It emphasizes natural fabrications, ethical manufacturing, and a design approach that respects the empowered, feminine woman who values timeless style and environmental mindfulness.

Sustainability

Local production: Most production is kept in New York City, supporting local factories and the NYC garment district. Fair wages: Committed to fair wages for workers in local factories. Limited quantities: Produces limited quantities to eliminate excess product and waste. Materials: Uses sustainably sourced fabrications and natural fibers to reduce environmental impact. Continuous improvement: Strives to improve sustainability practices and aims for a more sustainable future.

Founders

Matthew Bruch, Background: Graduate of New York's Pratt Institute; previously designed for several lifestyle brands before launching his eponymous brand in 2020 focused on sophisticated resort wear and lifestyle apparel.

Background

The brand was launched in Spring/Summer 2020 after Matthew Bruch identified a market need for intelligent, sophisticated resort wear. It started with vacation staples and swimsuits and has since expanded into a full lifestyle brand. The collections use Italian and French fabrics and are designed and produced in New York City, supporting the NYC garment district and local manufacturing. The brand has gained recognition for its quality, sustainability efforts, and appeal to a modern, conscious consumer.

History

Matthew Bruch graduated from Pratt Institute and worked for several lifestyle brands before launching his own label in 2020. The brand quickly established itself in the luxury resort wear market, evolving into a broader lifestyle brand. It has maintained a strong commitment to local production and sustainability from inception, producing limited quantities to reduce waste and using sustainably sourced materials. The brand has been featured in events such as showroom meet-and-greets and has attracted a clientele including notable figures like Chrissy Teigen and Olivia Cooke.