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*Mavic* is a historic French cycling brand founded in 1890, originally named Manufacture d'Articles Vélocipédiques Idoux et Chanel. It began as a manufacturer and seller of bicycle spare parts, notably bicycle mud guards, and evolved into a renowned producer of high-quality bicycle components such as aluminum rims, hubs, derailleurs, and even electronic cycling components. Over its 125+ years, Mavic has diversified its product range to include cycling shoes, helmets, and apparel, maintaini
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