Max Factor

Max Factor is a pioneering cosmetics brand founded by Maksymilian Faktorowicz, born in 1872 in Łódź, Russia (now Poland). The brand revolutionized makeup for the motion-picture industry and beyond, creating the first film-specific makeup products such as Flexible Greasepaint in 1914 and introducing innovations like the Color Harmony principle, Pan-Cake makeup, concealer, and mascara wand. Max Factor popularized the term "make-up" and made Hollywood glamour accessible to the general public by ena...