Memphis Milano

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Memphis Milano is a groundbreaking design collective founded in Milan in 1981 by Ettore Sottsass and a group of young designers. The brand is renowned for its postmodern approach that challenged traditional design norms by blending pop culture, high culture, and ironic classicism into flamboyant, colorful, and often kitsch furniture and objects. Memphis Milano redefined the relationship between people and objects by emphasizing symbolic, poetic, and emotional values beyond mere functionality. Th...
eir work features a bold use of contrasting materials, such as decorative laminates and precious substances, and celebrates craftsmanship as an alternative to industrial design. The group’s aesthetic is characterized by clashing colors, playful forms, and a disruptive style that broke the dogmas of
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