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collection, reflecting a philosophy of simplicity, authenticity, and countering the fast-paced modern world with tranquility and lasting quality. The studio, based in Genk, Belgium, is run by Verheyden and his wife Saartje Vereecke, a trained painter who contributes to the textile and design aspects. The brand is recognized for handcrafted production, bespoke leather baskets, and a seamless blend of fashion and product design influences.
The brand embraces simplicity, authenticity, and thoughtfulness, focusing on creating 'uncommon objects for common rituals' using noble, natural materials that age gracefully. It opposes the fast-changing, hectic modern world by offering timeless, robust, and elegant designs that emphasize expert craftsmanship and sustainability through durability. The studio values flexibility and independence, producing objects that reflect love and care in their making.
Materials: Focus on noble and durable natural materials such as leather, wood, stone, bronze, brass, marble, and linen that age gracefully. Production: Handcrafted production with many prototypes made in-house; final products assembled and packaged in the Verheyden workshop. Bespoke leather baskets are hand sewn in-house. Philosophy: Designs emphasize durability and timelessness as a counter-movement to fast consumerism, promoting longevity and quality over disposability.
Michaël Verheyden, Background: Graduated as an industrial designer in 2001 from the Design Academy in Genk with a focus on fashion accessories. Former model for Belgian designers Walter van Beirendonck and Raf Simons, for whom he also designed leather bags. Founded his own company in 2002 producing leather bags and accessories before expanding into homeware and furniture in 2009. Passionate about rock music and natural materials that age beautifully.. Saartje Vereecke, Background: Trained painter who worked in the textile industry before joining the studio. Collaborates closely with Michaël Verheyden in the design and production of the home accessories and furniture collections.
Michaël Verheyden started as a model and designer for Raf Simons before launching his own label in 2002 focused on leather bags and accessories. Over time, he expanded into home accessories and furniture, working with his wife Saartje Vereecke from their home studio in Genk. The brand has gained international recognition for its minimalist aesthetic and use of high-quality materials, with products available through select retailers and design agencies worldwide.
1998-2002: Michaël Verheyden modeled for Raf Simons and contributed designs.
2001: Graduated as industrial designer.
2002: Founded own company producing leather bags and accessories.
2003: Commissioned by Raf Simons for a leather bag collection.
2009: Expanded label to include home accessories and furniture.
Since then, the brand has developed a reputation for handcrafted, durable, and elegant design objects.
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