Michi

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MICHI is a premium active lifestyle brand founded in New York City in 2010 by Michelle Watson. The brand creates boundary-pushing activewear that combines high performance with high fashion, designed to support and enhance women's movement from work to play. MICHI's collections feature era-defining silhouettes with curve-enhancing design lines, sheer mesh layers, sophisticated cut-outs, and sculptural shapes that integrate seamlessly into everyday wardrobes. The brand emphasizes confidence, comf...
ort, and versatility, crafting pieces that flatter all body shapes and sizes while maintaining durability through luxurious, sustainable materials. MICHI's ethos centers on empowering women to move with confidence and express themselves through dynamic style that supports their multifaceted lifestyl
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