Minimum

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Minimum is a Danish fashion brand founded in 1997 in Aarhus, Denmark, initially as a retail store before evolving into an independent clothing label by 1999. The brand is known for its minimalist Scandinavian design, focusing on timeless, everyday clothing for men and women. Minimum bridges Nordic heritage with a minimalistic approach, creating collections that are fashionable yet accessible, with a strong emphasis on quality, fit, and detail. The brand follows subcultures and emerging trends ju...
st before they become mainstream, offering clear lines and straightforward designs. Minimum produces about 10 collections annually, balancing basic wardrobe essentials with standout pieces for special occasions, all at affordable price points without compromising quality. It has grown into an intern
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