Misa

y to evening, week to weekend, and home to travel. Each piece is handmade in Los Angeles by a dedicated team of designers, pattern-makers, and sewists, with some garments involving over 50 steps in their creation. MISA reflects a modern bohemian lifestyle, appealing to women who embrace a gypset lifestyle or aspire to it, blending bohemian elegance with timeless chic. The brand evolved from Shadi's original handbag line, tbagslosangeles, expanding into ready-to-wear with a sophisticated palette and luxurious fabrications. MISA's style is described as feminine, effortless, and versatile, with inspirations drawn from global cultures, including rich jewel tones reminiscent of Indian markets and vibrant tropical colors.

Philosophy

MISA is guided by the core principle of effortless femininity, elevating easy dressing with fluid silhouettes, airy fabrics, confident prints, and unique detailing. The brand creates versatile, many-moment pieces that transition from day to night and across various lifestyles. MISA is not just about style but about a lifestyle that embraces modern bohemian elegance and global influences. The brand aims to make women feel beautiful and connected to their journey through clothing that is timeless, classic, and sophisticated.

Sustainability

Production: All pieces are handmade in Los Angeles by a dedicated team of designers, pattern-makers, and sewists, emphasizing craftsmanship and quality. Local manufacturing: Manufacturing is local to Los Angeles, supporting local artisans and reducing transportation impact. Craftsmanship: Garments often involve over 50 steps and many hands, highlighting a slow fashion approach focused on quality and durability.

Founders

Shadi Askari-Farhat, Background: Founder and designer of MISA Los Angeles and tbagslosangeles. Began her fashion career over 15 years ago with handmade handbags made from vibrant vintage fabrics and trims. Evolved her brand from handbags to a full ready-to-wear collection inspired by travel, art, and design. Mother of two daughters, Milla and Sayeh, whose names inspired the brand name MISA. Known for creating feminine, bohemian, and globally inspired fashion with a focus on effortless elegance.

Background

MISA Los Angeles was launched in 2016 as an evolution of Shadi Askari-Farhat's original brand, tbagslosangeles, which started with handmade handbags. The brand is deeply inspired by Shadi's passions for travel, art, and design, and named after her daughters. MISA reflects a natural evolution in Shadi's design style, moving towards more sophisticated palettes, luxurious fabrics, and feminine silhouettes. The brand is handmade in Los Angeles by a consistent team, emphasizing craftsmanship and quality. MISA appeals to the modern bohemian woman who embraces a gypset lifestyle and global style influences.

History

Shadi Askari-Farhat began her fashion career with tbagslosangeles, a handbag line created from her desire for unique, handmade bags. After growing demand, she expanded into ready-to-wear collections. In 2016, she launched MISA Los Angeles, named after her daughters, marking a shift to a more sophisticated, feminine, and globally inspired brand. MISA quickly became known for its bohemian elegance and versatile pieces. The brand has maintained its handmade production in Los Angeles and continues to draw inspiration from global cultures and travel.