Moeva

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Moeva is an independent luxury swimwear and resortwear brand founded in 2012 in London by three women: Damla Zirh, Yagmur Zirh, and Burcu Togay. The brand is recognized for combining striking, bold geometric designs with impeccable craftsmanship and high-quality fabrics, delivering timeless, cyclical products that embody European fashion trends with a modern twist. Moeva expanded into activewear and menswear in 2018 to meet growing demand. The brand emphasizes comfort, confidence, and elegance, ...

catering to consumers who value quality, leisure, and a high-quality lifestyle. Moeva's design philosophy centers on the concept that "perfection is in the details," focusing on every element from fabric and linings to closures and accessories. The name Moeva symbolizes bravery and femininity, combining “Mo” (bravery and power) and “Eva” (the first woman). Moeva is also known for its innovative marketing and product concepts, and has been worn by celebrities such as Jennifer Lopez, Gigi and Bella Hadid, Cameron Diaz, Nicole Scherzinger, and Shay Mitchell.

Philosophy

Moeva's philosophy is to create swimwear and resortwear that embodies beauty, style, confidence, and timeless elegance. The brand believes in "perfection is in the details," ensuring every aspect of the product—from fabric to accessories—is crafted with care. Moeva aims to empower women by combining bravery and femininity, reflected in its name and design ethos. The brand caters to consumers with personality and good taste who enjoy leisure, travel, and a high-quality lifestyle. Innovation, quality, and sustainability are core to Moeva's mission.

Sustainability

Commitment: Moeva is driven by innovation and environmental responsibility, aiming to create a positive impact on the planet through energy conservation and sustainable practices. Initiatives: Use of high-quality fabrics and recyclable materials in products.; Development of seaweed and plant-based biodegradable packaging.; Mission to revolutionize packaging with negative carbon footprint solutions.; Promotion of awareness and sustainable practices for a greener future.

Founders

Damla Zirh, Background: Studied Business Management & Economics at Regent’s University; co-founder managing operations.. Yagmur Zirh, Background: Studied Business Management & Economics at Regent’s University; co-founder managing operations.. Burcu Togay, Background: Studied Design at Central Saint Martin’s; co-founder focusing on bold, geometric swimwear designs.

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