Moiselle

a diffusion line, m.d.m.s., offering contemporary everyday chic. With over 80 stores across Hong Kong, China, Taiwan, Singapore, Macau, and a showroom in Paris, Moiselle is a leader in the Asian fashion scene and is committed to original design, quality, and integrity. The brand integrates fashion with green, cultural, and art concepts to promote a harmonious and quality lifestyle.

Philosophy

Moiselle's philosophy centers on celebrating the physical beauty of women by focusing on fabric quality, cutting design, and mix-and-match styling to highlight natural elegance. The brand is committed to delivering quality, integrity, and original designs that cater to customers' needs, creating timeless, statement-making fashion for self-powered modern women. It also embraces sustainable business practices and social responsibility as part of its corporate strategy.

Sustainability

Environmental: Resources conservation: True. Emission management: True. Waste management: True. Green operation: True Social: Employment practices: True. Benefits and welfare: True. Health and safety: True. Training and development: True. Community involvement: Supporting young dream makers; Fostering talent development in the fashion industry; Charity donations to combat the pandemic Governance: Esg governance: True. Anti corruption: True. Customer data privacy: True. Intellectual property protection: True Summary: Moiselle integrates ESG principles into its corporate strategy, focusing on environmental care, social responsibility, and strong governance. The brand actively manages supply chain risks, promotes green operations, and supports community welfare, especially during the COVID-19 pandemic.

Founders

Boby Chan, Background: Co-founder of Moiselle, instrumental in establishing the brand's heritage of feminine embroidered womenswear and high craftsmanship.. Shirley Tsui, Background: Co-founder of Moiselle, collaborated in crafting the brand's signature feminine embroidered womenswear and maintaining its luxurious design standards.

Background

Moiselle was established in 1997 in Hong Kong and quickly became a leader in Asian high fashion. It has won multiple awards for creative ingenuity and market leadership, including eight awards at The Hong Kong New Fashion Collection Award (2001-2003). The company was listed on the Hong Kong Stock Exchange in 2002 (stock code: 0130). Moiselle has expanded its retail presence to over 80 stores in Asia and a showroom in Paris. The brand has evolved to include e-commerce and social-media-based shopping platforms targeting younger generations, while maintaining its commitment to craftsmanship and quality.

History

Since its founding by Boby Chan and Shirley Tsui in 1997, Moiselle has grown from a handcrafted feminine embroidered womenswear label to a major Asian luxury brand. It has maintained a high standard of fabric and craftsmanship, expanded internationally, and embraced ESG (Environmental, Social, and Governance) practices. The brand has integrated green, cultural, and art concepts into its retail experience and has actively supported community initiatives, including pandemic relief efforts. The next generation, including Harris Chan, has contributed creatively to elevate the brand's regional and international presence.