Molly Goddard is a London-based British fashion brand founded in 2014 by designer Molly Goddard. The label is renowned for its vibrant, feminine, and subversive style, characterized by large smocked dresses, fairy-tale frocks, and the use of inexpensive fabrics like tulle, taffeta, organdie, and silk. Goddard's designs often manipulate materials directly, creating a tactile and playful aesthetic that challenges traditional fashion norms. Her work is credited with pioneering feminist fashion, ble...
nding a seemingly frou-frou appearance with a strong, subversive streak. The brand has gained international acclaim, dressing celebrities such as Rihanna, Edie Campbell, Jodie Comer (notably in the TV show Killing Eve), and Harry Styles. It has been recognized with prestigious awards including the E
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