Monrow

n, Gwyneth Paltrow, Beyonce, Kate Moss, and Michelle Obama, and is available in over 500 boutiques and department stores worldwide. Monrow's philosophy centers on making women feel boldly comfortable, combining sophistication with casual confidence, and focusing on the best fit and highest quality fabrics. The brand is also recognized for its timeless athleisure wear, predating the popularization of the category.

Philosophy

Monrow is devoted to making 'magic happen through fashion' by creating boldly comfortable clothing that blends luxury with casual confidence. The brand believes that comfort fuels confidence and hustle, designing pieces that women can wear all day and every day. It emphasizes quality, fit, and timeless style over fast fashion trends, aiming to be the go-to staple in every woman's closet.

Sustainability

Information: While explicit sustainability initiatives are not detailed in the provided sources, Monrow emphasizes sourcing the best and highest quality fabrics, which suggests a focus on durable, long-lasting materials that support a slow fashion ethos. The brand's commitment to quality and timeless style over fast fashion trends aligns with sustainable fashion principles.

Founders

Megan George, Background: Visionary artist, CEO, and head designer of Monrow. Launched Monrow just before the Great Recession as a premier high-end casual wear brand. Megan is committed to luxurious comfort, sourcing the best fabrics, and providing superior fit and quality. She has a classic fashion design training and has led the brand through trends, fast fashion, and a global pandemic.. Michelle Wenke, Background: Co-founder of Monrow, met Megan George during their education at Otis College of Art and Design. Together they created Monrow as an anti-Juicy Couture brand focusing on streamlined, low-key sweatsuits without loud colors or graphics. Michelle has been instrumental in shaping the brand's identity and growth.

Background

Founded in 2007 in Los Angeles by Megan George and Michelle Wenke, Monrow emerged as a high-end casual wear brand focusing on luxe-leisure and athleisure before the category became mainstream. The brand has maintained relevance and adaptability through nearly two decades, surviving economic downturns and the global pandemic. It has grown to be stocked in over 500 boutiques and department stores, with a strong celebrity clientele and a loyal customer base that values comfort and quality.

History

Monrow was launched just before the Great Recession by Megan George and Michelle Wenke as a refined alternative to loud, graphic-heavy sweatsuits. The brand quickly gained traction for its quality fabrics and flattering fits. Over 18 years, Monrow has become synonymous with supersoft fabrics and versatile athleisure staples. It has expanded its reach globally and adapted to changing retail landscapes, including a significant growth in e-commerce during the pandemic.