Morgan

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Morgan de Toi is a French women's fashion brand founded in Paris, known for its feminine ready-to-wear collections that blend elegance, love, sparkle, and Parisian chic. Established originally as a lingerie company in 1947, it was transformed into a fashion brand in 1987 by sisters Odette Barouch and Jocelyne Bismuth, who infused the brand with a strong identity centered on love, symbolized by its iconic heart-shaped logo. Morgan quickly became a 1990s fashion icon with cult advertising campaign...
s featuring celebrity couples and a global retail presence. Today, it targets women aged 18 to 35, offering trendy, flattering silhouettes and graphic prints that evolve with its original consumers, now also catering to more mature corporate attire. The brand operates over 650 retail outlets worldwi
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